Rapper J. Cole delighted his fans on Wednesday night with the surprise release of the new track “Procrastination (Broke),” which was produced by Bvtman.
In a text message accompanying the track, Cole revealed that the song was never intended to be released and was instead a “thank you” to Bvtman and “every producer out there cooking up and sharing their work with the world.”
The text message also explained how Cole stumbled upon Bvtman’s work. He had been struggling to find inspiration one day and decided to search “J. Cole type beat” on YouTube. He was directed to Bvtman’s channel, which includes beats that pay homage to many popular artists. After listening to the “Procrastination” beat, Cole was inspired to write the song.
Read the full text below.
“This song should live on your channel and serve as a thank you to you and every producer out there cooking up and sharing their work with the world. It’s a million artists out there right now just like me, hungry and searching every day for something to spark a word, a melody, a hook, a verse, a punchline, a way to vent, or a way to CUT THROUGH.
On a day when I couldn’t find much motivation, I was looking for anything to inspire me. Out of curiosity, I typed in ‘J. Cole type beat’ into YouTube. Yours was the first I saw. I pressed play, focused, and wrote this.
This is some shit that would normally stay in the vault, but I don’t want to hold onto the music like that no more. This is for you and whoever else need to hear it. God bless bro and keep doing what you do!”
As I was driving on the highway with my partner, I received a text message from IB, the co-founder of Dreamville Records and Cole’s longtime manager. He told me that Cole was a fan of my music and it was an unbelievable moment. I was so grateful for this recognition and it meant so much to me. This was a dream come true and I couldn’t believe it was real.