Air Watch Free -How Nike and Michael Jordan Changed the Game of Sports Marketing.

If you are a fan of basketball, sneakers, or business, you might want to watch Air, the new Amazon Studios film that premiered on Prime Video on Friday (May 12). The film stars Ben Affleck, Matt Damon, Viola Davis, Chris Tucker, and Jason Bateman, and it tells the story of how Nike courted Michael Jordan and created the iconic Air Jordan 1.

The film is based on the true story of how Nike, a scrappy underdog in the sports apparel industry, managed to sign Jordan, a rookie sensation in the NBA, and launch a sneaker line that revolutionized sports marketing and culture. The film also shows how Jordan’s endorsement deal changed his life and career, making him the world’s first billionaire athlete.

One of the film’s highlights is the role that Jordan’s mother, Deloris Jordan, played in securing the sneaker deal that helped her son achieve his dreams. Viola Davis, who was personally selected by Jordan to play his mother, delivers a powerful performance as a strong-willed and supportive parent who pushed her son to listen to Nike’s offer and make a smart decision.

The film also features archival clips of Jordan’s amazing feats on the court and glimpses of the character who plays him (Damian Delano Young). However, the film focuses more on the behind-the-scenes drama and negotiations that led to the creation of the Air Jordan brand, which has become one of the most successful and influential brands in history.

Air is a fascinating and entertaining film that shows how Nike and Michael Jordan changed the game of sports marketing and created a cultural phenomenon that transcends basketball. Whether you are a fan of Jordan or not, you will enjoy watching this film and learning more about the story behind the sneakers.

Air is a must-watch for anyone who loves sports, business, or fashion. It is an entertaining and inspiring film that celebrates the power of passion, vision, and innovation. You can stream it for free on Prime Video with your Amazon Prime membership.

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