NFL - Thursday Night Football Airing Increase the Amazon prime's Signups..

An official claimed in a document seen by CNBC that Amazon's initial airing of "Thursday Night Football"

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garnered a record amount of new Prime signups over a three-hour period,

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more than during comparable times on Prime Day or other significant shopping days like Black Friday and Cyber Monday.

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The first of 15 games that Amazon will air as part of a contract with the National Football League were the Kansas City Chiefs and Los Angeles Chargers' showdown last week.

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According to a recent claim from CNBC, Amazon will spend around $1 billion year to stream Thursday Night Football exclusively through 2033.

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Jay Marine, the worldwide head of Amazon's sports section, stated late Monday in a blog post that "Thursday Night Football on Prime Video was a tremendous success by every measure."

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Nielsen has not yet made the game's official viewership figures public. According to Marine, Amazon's analysis "shows that the audience figures exceeded all of our viewership estimates."

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Amazon is placing a lot of money on sports programming in the hopes that it would increase the number of Prime subscribers.

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With 200 million customers worldwide, the Prime subscription service, which costs $139 a year for a variety of benefits like free delivery, is currently quite popular.

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According to Amazon, 80 million American households with Prime Video are now active.

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