An official claimed in a document seen by CNBC that Amazon's initial airing of "Thursday Night Football"

garnered a record amount of new Prime signups over a three-hour period, 

 more than during comparable times on Prime Day or other significant shopping days like Black Friday and Cyber Monday.

The first of 15 games that Amazon will air as part of a contract with the National Football League were the Kansas City Chiefs and Los Angeles Chargers' showdown last week. 

According to a recent claim from CNBC, Amazon will spend around $1 billion year to stream Thursday Night Football exclusively through 2033.

Jay Marine, the worldwide head of Amazon's sports section, stated late Monday in a blog post that "Thursday Night Football on Prime Video was a tremendous success by every measure."

Nielsen has not yet made the game's official viewership figures public. According to Marine, Amazon's analysis "shows that the audience figures exceeded all of our viewership estimates."

Amazon is placing a lot of money on sports programming in the hopes that it would increase the number of Prime subscribers. 

 With 200 million customers worldwide, the Prime subscription service, which costs $139 a year for a variety of benefits like free delivery, is currently quite popular. 

According to Amazon, 80 million American households with Prime Video are now active.

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