Jerry Jones the Businessman has nearly 60 years of experience successfully managing people.

So, when it comes to poking employees' psychological and motivational buttons, we'd like to believe Jones knows what he's doing.

Particularly now that Jones has exposed CeeDee Lamb of the Dallas Cowboys as a button-pusher.

Lamb is now expected to be Dallas' No. 1 wideout.

Last Sunday, the Buccaneers defence shut down Lamb, who was targeted 11 times but caught only two passes for 29 yards.

Jones' 105.3 left an impression. What about the fan comments? Lamb is to blame for Dallas' meagre three-point output.

Lamb had a strong second season in Dallas, finishing with 79 receptions for 1,102 yards and six touchdowns.

Lamb made the Pro Bowl as part of an emergence that, in Dallas' opinion, rendered Amari Cooper expendable, who was traded to the Cleveland Browns in a salary dump.

CeeDee Lamb plays wide receiver for the Dallas Cowboys of the National Football League.

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