NFL-- Amazon Breaks Through TV's Last Stronghold With $13 Billion NFL Bet

Is the world's largest streaming service prepared for the most lucrative and well-liked sport in America?

The regular season of the National Football League begins on Thursday.

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Millions of spectators will relax into their recliners to watch America's most popular and lucrative sport.

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But a week later, a new, multibillion-dollar match will take place.

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Viewers who want to watch "Thursday Night Football" will have to sign up to Amazon.com Inc.'s Prime Video streaming service starting September 15.

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The game between the Los Angeles Chargers and the Kansas City Chiefs is the league's first regular-season game in 11 years.

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Amazon has agreed to pay $13 billion to become the sole home of "Thursday Night Football."

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It's the first time a streaming service in the United States has won exclusive, season-long rights to NFL games.

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It poses a significant challenge to major networks such as CBS, ESPN, NBC, and Fox, which have dominated televised sports for centuries.

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