BMW offers a seat warmer subscription plan for $17 per month

BMW is attempting a new business model

To have heated seats, you must sign up for a $17 monthly subscription plan

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The BMW subscription plan for seat heaters is available in the United Kingdom and South Korea.

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In UK the subscription charge is $17 a month

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In South Korea it costs about $18 a month.

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Seat warmers are installed "at no extra cost" in some BMWs, according to the BMW UK website.

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Customers must purchase a $17 monthly subscription plan or pay $416 to unlock the service on a "unlimited basis" to access the actual seat-warming function.

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The seat warmers are "then activated in your vehicle" after the purchase, according to the website.

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The seat warmer subscription plan sparked outrage on social media, implying that consumers are becoming wary of monthly fees for everything from video-streaming services to clothing, such as Amazon's Personal Shopper service.

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