The Dallas Cowboys retain their status as the NFL's most valuable franchise, with a soaring value of $9.2 billion.
Sportico's recent valuation reveals the Cowboys' consistent dominance atop sports team values, growing over 20% from 2022.
Cowboys owner Jerry Jones bought the team for $150 million in 1989; its value has surged by over 6,000% under his stewardship.
The franchise's revenue growth parallels its value, as the Cowboys generated $1.05 billion in the last season.
Despite minimal playoff wins, the Cowboys have redefined NFL business strategies, boasting $200 million in sponsorship revenue and $100 million in luxury suite revenue.
Jerry Jones emphasizes his entry into the NFL was driven by passion, not financial goals.
Rival New York Giants follow distantly at a valuation of $7.04 billion, with the Los Angeles Rams close behind at $6.94 billion.
NFC East dominates the ranking, with Washington Commanders and Philadelphia Eagles placing seventh and ninth respectively.
The collective NFL team value stands at $165 billion, averaging $5.14 billion per club.
As the Cowboys' value surges, they strive to convert financial success into their long-awaited sixth Super Bowl victory.