Cord cutting trends hit NFL Network, losing 5 million homes since last season amid cable TV decline.
NFL+ struggles to attract viewers without live events, as streaming services dominate.
NFL Network's viewership drop attributed to cable subscribers opting for personalized streaming options.
NFL's push towards NFL+ to compensate for declining cable audience faces challenges.
NFL Network's European games success overshadowed by losing exclusive Thursday night games to Amazon.
TV landscape shifts as viewers opt for a la carte streaming over traditional bundled channels.
The era of personalized streaming choices reshapes the future of television consumption.